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This page is a simple guide to using IGI brand elements correctly.
Whether you're an IGI member, a partner, or a member of the media, we appreciate your help in using our brand consistently and thoughtfully. If you have any questions or need any assistance, please contact igi-press@berkeley.edu.
When referring to the institute, please use "Innovative Genomics Institute" or "IGI" when space is limited.
In a sentence, we use "the" before both versions of our name, e.g.:
We are proud of our logo, and we ask that you follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple wordmark with the icon.
The master logo is made up of the right-handed helix icon and the Innovative Genomics Institute wordmark.
To ensure legibility and impact, our logo should never be reproduced smaller than 70px in any digital communication, and should appear on a clear, white background whenever possible.
Under certain circumstances we prefer to simply use the icon on its own instead of the full logo.
Examples of this would be social media avatars and where the application is smaller than the recommended size to display the full logo.
While the icon can exist without the wordmark, the wordmark should never exist without the icon.
For readability, scale needs to have special attention. It is not recommended to use brand elements below the following values.
90px in digital or 20mm in print.
22px in digital or 6mm in print.
The whitespace around the brand elements is extremely important. It helps to keep things clean and professional. The minimum whitespace around the elements is equivalent to half of the mark size, but give them room to breathe whenever possible.
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color, and composition should remain as indicated in this guide. Some of the more common mistakes are shown below — please avoid these.
Do not distort the logo
Do not use different colors
Do not change the transparency
Do not add shadows or other effects
Do not recreate using other typefaces
Do not rearrange any part of the logotype
The IGI program logos are designed to identify and distinguish the key programs from each other, while clearly tying them in with the overall IGI brand.
Each logo should be used whenever clear delineation is needed to distinguish a specific program in communications materials, on the web, and on physical products. The logos should rarely appear without also being accompanied by the IGI logo.
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These are the primary and complementary colors of the brand. Make sure to always use these exact color codes, either for screens or print. Hover your cursor over the subcolors to view their color codes.
Each IGI program has its own unique primary color. Secondary palettes for each program remain the same.
The IGI color palette has been designed for use with both print and digital applications. Please reference the table below for determining the correct color usage.
Use this list to ensure your print projects are up to brand standards. This section can be your starting point for any printed materials projects – posters, fliers, brochures, handouts, etc. Easy-to-use, branded templates built in PowerPoint are available for posters.